What a clipping campaign licence actually lets you do

This is the cleanest source of footage in the job

Creators who run paid campaigns want their material reposted. That is the entire point of paying per thousand views.

So the permission problem is already solved for you, in writing, before you cut anything.

It is also where the money is: campaigns on the main marketplaces pay roughly $1 to $6 per 1,000 organic views.

Read the brief as a licence, because it is one

Most briefs limit some or all of the following. Assume anything not granted is withheld.

• Which sources. Often a named channel or a supplied drive, not the creator's whole catalogue.
• Which platforms. A licence for TikTok is not a licence for Shorts.
• How long. Campaigns close, and the licence usually closes with them.
• What edits. Some briefs forbid changing meaning, adding your own branding, or overlaying other footage.
• Attribution and watermarks. Often mandatory, sometimes in a specified form.
• Music. The creator cannot license a track they do not own.

How clippers lose the licence they had

Breaching a condition does not just break the campaign rules. It can drop you outside the licence entirely.

At that point the repost is unlicensed, and the rights holder is someone who already knows your accounts.

The usual causes are dull: an expired campaign, a source outside the approved list, a missing watermark.

Keep the receipt

Save the brief as it stood when you cut, with the date. Briefs get edited, and yours is the version that governs.

Record the campaign name on each clip. When a submission is questioned, that record is the answer.